Traditional online advertising media are embedded with a link to lead interested users to the advertiser’s page by clicking the mouse. By contrast, our interactive advertising media offer the user true added value, with additional information, social media inserts or complete applications (e.g. Store Finder) integrated directly into the advertising media. Instead of being pulled out of the current content via a link, they remain on the website and interact actively with the brand or a product. Our interactive advertising media therefore achieve an engagement rate of around 7 per cent, in contrast with click rates of 0.1 per cent for traditional advertising media.